GiGAWarez

Lynda.com Search Engine Optimization

If you’re out of sight on the Web, says Search Engine Optimization specialist Richard John Jenkins, you’re out of mind. Braving the wilds of search engine myths and facts, Richard offers essential tips on how to appear at the top of search results in Yahoo!, Google, and other popular search engines. From purchasing placement to optimizing keyword variations, from avoiding “black hat” SEO practices to setting up a search-friendly site, Richard covers it all. He also shares how to best submit your Web pages for indexing, how to monitor page rank, and how to build a solid base of links to your site. A must-watch video tutorial for experienced website publishers and for those just getting into the Web game.
1. Getting Started
Overview
02:57
What is Search Engine Optimization?
09:37
What is Search Engine Marketing?
07:35
Target audience, goals, and skills required
05:54
Patience is a keyword to SEO success
03:42
14:37
2. Black Hat SEO/White Hat SEO
What is white hat SEO?
07:19
What is black hat SEO?
07:18
11:40
3. The Search Magician’s Three Linking Rings
Searchers, search engines, and web sites
07:38
What kind of web theme are you?
04:02
35:19
4. The First Linking Ring: Know Your Searchers
Get inside the mind of the searcher
05:43
Secret searcher agent mind reading gizmo!
06:53
How searchers search (from broad to targeted)
06:21
The search needs of the searcher
03:08
See your site through your searcher’s eyes
02:20
Searchers are not experts
07:03
Summary
03:51
01:05:42
5. The Second Linking Ring: Know the Search Engines & Directories
Quick overview: how search engines crawl, index, and rank pages
08:17
Directory landscape
08:56
Search engine landscape
08:50
No search engine is an island
08:56
An SEO perspective of the major search engines and directories
14:27
Searching locally
07:46
Searching from mobile devices
08:30
21:26
6. SEO Tools: Browser Bars
Browser search tool bars
07:46
Google’s search tool bar and page rank
13:40
37:00
7. SEO Tools: Keyword Research/Project Management
Google’s suggest, term tool, and AdWord’s keyword tools
09:13
Keyword Tracker and Keyword Discovery
11:43
Yahoo’s keyword selector and view bids tools
04:05
Reference and organization tools
09:29
SEO project management tools
02:30
37:02
8. SEO Tools: Links, KDA, and Rank Checkers
MarketLeap’s tools
10:54
Enquiro’s search engine intelligence tools
04:05
Bruce Clay’s SEO toolset part 1
11:37
Bruce Clay’s SEO toolset part 2
07:18
We build pages’ neat-o back link checker tool
03:08
14:57
9. SEO Tools: Code Checkers, & Web Site Analytics
WC3 HTML code validation tool
04:04
Web site analytics tools
10:53
40:06
10. Keywords: The Golden Key to Outstanding SEO
Keyword research
07:38
Types of keywords
07:05
Stop words
02:48
Keywords’ best friends are landing pages
05:16
Keywords and the long tail principle
07:11
Keyword competitive intelligence
05:25
Copyrighted material and cyber-plagiarism
04:43
20:20
11. The Third Linking Ring: Creating Search Friendly Web Sites
Putting it all together!
03:43
A trip to Los Angeles with web searchers, John and Julie
03:04
John and Julie’s search keywords
03:53
John’s search goal
03:08
Julie’s search goal
03:01
Santa Monica carousel, a fan’s site (SEO training site)
03:31
11:52
12. Before We Begin: Site Setup the Wrong Way
How not to set up a search friendly site
04:11
Spiders can’t click, they’re blind too!
04:00
Text! Text! Did I mention text?
03:41
02:03:04
13. SEO Hands-On: Site Setup in a Search Friendly Way
Introducing Dreamweaver
07:37
Santa Monica carousel fan site keyword research
05:50
Picking search friendly domain names
03:28
Dreamweaver setup
14:00
Search-friendly page titles
07:55
Search-friendly meta keywords and descriptions
11:04
Search-friendly body text
09:31
Search-friendly headings and specialized text
07:07
Search-friendly images
10:30
Search-friendly internal links
08:37
Search-friendly navigation
07:42
Search-friendly resources and site map page
06:04
Search-friendly landing pages
12:13
HTML code validation / KDA check
07:21
Summary
04:05
32:31
14. Optimized Web Pages: Submitting and Monitoring Page Rank
Track and log submissions ahead of time
07:23
Using site operator to check for indexing
06:22
Submitting to search engines
08:42
Submitting to directories
05:44
Monitoring page the hard and easy way
04:20
10:07
15. Santa Monica Carousel Fan Web Site
How is it ranking in the SERPs?
10:07
27:48
16. Link Building: The Company You Keep
It’s not who you know, it’s who recommends you!
05:55
Hubs and authorities
08:40
Keyword rich anchor text is key
06:33
How to request inbound links
04:52
Add URL trick
01:48
02:04
17. Top Ten SEO Lists
Top ten SEO tips, tools, mentors, and resource lists!
02:04
07:23
18. Errata, Corrections, & Updates
Errata, corrections, and updates
02:04
Our live site ranks!
05:19

Download

Hotfile

http://hotfile.com/dl/87768309/ef1b562/Lynda.com.Search.Engine.Optimization.part1.rar.html

http://hotfile.com/dl/87768350/ac66538/Lynda.com.Search.Engine.Optimization.part2.rar.html

http://hotfile.com/dl/87768472/bcbbc54/Lynda.com.Search.Engine.Optimization.part3.rar.html

http://hotfile.com/dl/87768577/b521ff5/Lynda.com.Search.Engine.Optimization.part4.rar.html

http://hotfile.com/dl/87768659/64e90c9/Lynda.com.Search.Engine.Optimization.part5.rar.html

http://hotfile.com/dl/87768704/a996605/Lynda.com.Search.Engine.Optimization.part6.rar.html

http://hotfile.com/dl/87768896/6b07e78/Lynda.com.Search.Engine.Optimization.part7.rar.html